The Brand Observatory

What actually happens after you hand a brand your email address — send volume, real sale rhythm, and deals verified from emails our own panel inboxes receive.

Sales radar

What our panel is seeing across these shops right now, and what it expects next from their send rhythm.

Marquee dates Black Friday / Cyber Monday Nov 27 Boxing Day / Boxing Week (Canada) Dec 26 Victoria's Secret Semi-Annual — Winter Dec 26 Golf Town Boxing Day/Week (Canada) Dec 26

early observation marks a brand we've only recently started watching; its first stats appear after a few weeks.

Retail & Products

Arts & Entertainment5

Cirque du Soleil Entertainment Group
sale every ~12 wks
Eventbrite
early observation
Indigo
early observation
Spotify
early observation
Vulture
~3 emails/wk

Baby & Kids2

Carter's
14 active deals · ~7 emails/wk
RiseLittleEarthling
early observation

Clothing & Accessories28

Adidas
9 active deals · ~6 emails/wk · sale every ~2 wks
Arc'teryx
1 active deal · ~4 emails/mo
Columbia Sportswear
~4 emails/mo
Dynamite
~4 emails/wk
Gap
17 active deals · ~10 emails/wk
Gap Canada
11 active deals · ~6 emails/wk
Gymshark
~3 emails/wk
HM
1 active deal · ~5 emails/mo
Hoka
~3 emails/mo
J.Crew
1 active deal · ~4 emails/mo
Joe Fresh
~2 emails/mo
Kotn
1 active deal · ~3 emails/wk
La Vie En Rose
~3 emails/mo
Levi's
2 active deals · ~2 emails/wk
Lululemon
4 emails/mo
New Balance
~5 emails/mo
Nike
1 active deal · ~2 emails/wk
Old Navy Canada
22 active deals · ~6 emails/wk
Patagonia
~5 emails/yr · sale every ~7 wks
PUMA
9 active deals · ~6 emails/wk
Reebok Canada
~2 emails/mo
Reitman
7 active deals · ~7 emails/wk
Roots
2 active deals · ~4 emails/wk · sale every ~2 wks
RW & Co.
2 active deals · ~6 emails/mo
Simons
1 active deal · ~4 emails/wk · sale every ~2 wks
Under Armour
~2 emails/wk
UNIQLO
1 active deal · ~19 emails/wk · sale every ~3 wks
Zara
~2 emails/wk

Department Stores3

Amazon News
~4 emails/mo
Canadian Tire
sale every ~2 wks
WINNERS
1 active deal · ~6 emails/mo

Electronics9

Anker
1 active deal · ~5 emails/mo
Best Buy
4 active deals · ~4 emails/wk · sale every ~2 wks
Bose
1 active deal · ~2 emails/wk · sale every ~1 wk
Canada Computers & Electronics Newsletter
6 active deals · ~4 emails/wk
Dell
early observation
Dyson
1 active deal · ~5 emails/mo · sale every ~1 wk
Logitech
~11 emails/yr
Sonos
2 active deals · ~4 emails/mo
Turntable Lab
sale every ~3 wks

Food & Drink11

A&W Canada
~2 emails/wk
DoorDash
3 active deals · ~2 emails/wk
HelloFresh
~4 emails/mo
Loblaws
early observation
Second Cup Café
~2 emails/wk
Shake Shack
early observation
Sobeys
~2 emails/wk
Starbucks
~2 emails/wk
Tim Hortons
~4 emails/mo
Uber Eats
1 active deal · ~3 emails/mo · sale every ~1 wk
Uncle Otis
sale every ~2 wks

Furniture2

Leon's Furniture
5 active deals · ~6 emails/wk
Structube
~4 emails/mo

Hardware & Tools3

Home Depot
3 active deals · ~3 emails/wk
Home Hardware
1 active deal · ~3 emails/wk
RONA
11 active deals · ~6 emails/wk

Health & Beauty7

Bath & Body Works Canada
2 active deals · ~11 emails/wk
Glossier
1 active deal · ~5 emails/wk
MAC Cosmetics Canada
3 active deals · ~4 emails/wk · sale every ~1 wk
Rexall Drugstore
3 active deals · ~4 emails/wk · sale every ~1 wk
Shoppers Drug Mart
1 active deal · ~3 emails/wk · sale every ~1 wk
The Body Shop
7 active deals · ~6 emails/wk
Well.ca
1 active deal · ~5 emails/mo · sale every ~1 wk

Home & Garden7

Article
~2 emails/wk
CB2
11 active deals · ~11 emails/wk
Crate & Barrel
20 active deals · ~11 emails/wk
HomeSense
~5 emails/mo
IKEA
~5 emails/mo
Wayfair
10 active deals · ~12 emails/wk
West Elm
~9 emails/wk · sale every ~1 wk

Office Supplies1

Staples Canada
early observation

Pets3

Pet Valu
2 active deals · ~2 emails/wk · sale every ~1 wk
PetSmart
9 active deals · ~9 emails/wk
Ren's Pets
6 active deals · ~3 emails/wk

Software & Apps2

AlphaTheta Corporation
early observation
Shop
early observation

Sporting Goods4

Decathlon
early observation
Decathlon Canada
~5 emails/mo
MEC
6 active deals · ~9 emails/wk · sale every ~1 wk
Sport Chek
6 active deals · ~4 emails/wk · sale every ~2 wks

Toys & Games3

Board
sale every ~2 wks
LEGO® News
early observation
Mastermind Toys
8 active deals · ~4 emails/wk · sale every ~1 wk

Travel7

Air Canada
~4 emails/mo · sale every ~4 wks
Air Transat
~2 emails/mo
Airbnb
~2 emails/mo
Expedia
2 active deals · ~2 emails/wk
Tablet Hotels
early observation
VIA Rail
2 active deals · ~5 emails/mo · sale every ~1 wk
WestJet
3 active deals · ~3 emails/wk · sale every ~1 wk

Vehicles & Parts1

Journie Rewards
early observation

Newsletters & Topics

Business & Entrepreneurship3

Axios Business Suite
~5 emails/mo
Morning Brew
~6 emails/wk
The Hustle
~6 emails/wk

Culture & Society6

New York Magazine
2 active deals · ~4 emails/wk · sale every ~1 wk
Royal Ontario Museum
early observation
The Cut
~3 emails/wk
The Cut Shop
~2 emails/mo
The Strategist
~7 emails/wk
theSkimm
~2 emails/wk

Entertainment & Media4

Axios Media Trends
~5 emails/mo
Axios Media Trends Executive
~4 emails/mo
Sara Fischer
early observation
Vogue Business
~2 emails/mo

Fashion & Style6

Vogue
~5 emails/wk
Vogue Beauty
~2 emails/wk
Vogue Nostalgia
~4 emails/mo
Vogue Runway
~3 emails/mo
Vogue Shopping
~7 emails/wk
Who What Wear
~6 emails/wk

Finance & Investing5

Axios Closer
~5 emails/wk
Axios Macro
~5 emails/wk
Axios Markets
~5 emails/wk
Seeking Alpha
early observation
Wealthsimple
~4 emails/mo

Food & Cooking4

Eater
~6 emails/wk
Lukas Volger
~4 emails/mo
The Amateur Gourmet
~2 emails/wk
the smitten kitchen digest
~5 emails/mo

Health & Wellness2

Healthline: Wellness Wire
~2 emails/wk
Now
~2 emails/mo

News & Politics7

Axios Daily Essentials
~14 emails/wk
Axios Intelligence
early observation
CBC Newsletters
~5 emails/wk
Now Toronto
~7 emails/wk
Platformer
~2 emails/wk
Substack
~11 emails/yr
The Verge
1 active deal · ~5 emails/wk · sale every ~1 wk

Relationships & Dating1

Esther Perel
~5 emails/mo

Self-Improvement & Productivity2

Axios Finish Line
early observation
James Clear
~6 emails/mo

Shopping & Reviews2

NYT Wirecutter
1 active deal · ~7 emails/wk · sale every ~1 wk
Skimm Shopping
~2 emails/mo

Sports3

Canada Soccer Media
early observation
Front Office Sports
~12 emails/wk · sale every ~1 wk
TSN
~7 emails/wk

Tech & Science14

AI Secret
early observation
Axios
early observation
Chris from GoRails
early observation
Embedded
3 emails/wk
Evil Martians
early observation
React Status
early observation
The Information
early observation
TLDR
~6 emails/wk
TLDR AI
~5 emails/wk
TLDR Data
~2 emails/wk
TLDR Design
~5 emails/wk
TLDR Founders
~3 emails/wk
TLDR Marketing
~5 emails/wk
TLDR Product
~2 emails/wk

Travel & Destinations4

Heather Cowper
~2 emails/mo
Nomadic Matt
~2 emails/wk
The Points Guy
~7 emails/wk
Time Out
~3 emails/mo

Other5

Asset Class
~4 emails/mo
Stephanie Wu, Eater
2 emails/mo
The Daily Skimm
5 active deals · ~8 emails/wk
Triangle Rewards
early observation
Tuned In
~2 emails/mo

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How we know this

Siftbox operates its own panel of subscriber inboxes that sign up for brand newsletters the same way any customer would. Every email received is analyzed for offers, discount depth, and send patterns. No Siftbox user's personal inbox is ever read — this data comes entirely from inboxes we operate ourselves.