Newsletters greet you louder than retailers do
The Inbox Index Publisher Edition, provisional Q3 figures: every newsletter we scored sent five or more emails in its first week, and one sent 27.
Blog
The brand that never says hurry, and is always on sale
Introducing the Inbox Index. In provisional Q3 figures, Gap never once told a subscriber to hurry, and carried a live discount three days in four.
You don't need Inbox Zero. You need every email in there to belong.
A Walrus piece on inbox guilt got the diagnosis right and the fix wrong, so we built the other one.
Why we built Siftbox
It started with a morning ritual we hated, deleting emails from brands we actually like.